CINEMATOGRAPHY / VIDEOGRAPHY
The visual impact of a film is driven by the creative choices a cinematographer makes. So cinematography is not just about creating pretty images, it is about giving director’s vision a life. Each shot should tell story if not develop the story forward, should keep the audience engaged the entire time. A moment when audience realizes that the shot is beautiful or it’s just a movie then the work is not well done it lacks the consistency. To master the great visual storytelling, one needs sound knowledge about camera, lighting and their visual impact and of course, years of experience.